Project: Pratt & Whitney’s always-on social (2023).

Goal: To obtain high engagement rates and audience growth on Pratt & Whitney’s social media platforms. This post was to promote Pratt & Whitney’s V2500 engine.

My role: I was the primary writer for Pratt & Whitney’s social media accounts for three years. I collaborated with a large team to bring creative ideas to life on a weekly basis!

Results:

• For Pratt & Whitney’s always-on social (2023): 15.9M impressions, 1.8M video views, 291.1K engagements, and 1.01M net follower growth across 1,100+ posts.
  
• For this post: LinkedIn engagement rate of 12.98% versus 3.5% benchmark.