Project: Thomas & Betts’ Email Marketing

Goal: To promote Thomas & Betts’ award-winning PowerTrain learning platform.

My role: I wrote the eblasts for the PowerTrain learning platform for years, encouraging users to check out the latest instructional videos online.

Results: Thomas & Betts was thrilled when I was assigned to their brand, and said there was a noticeable jump in quality when I joined. PowerTrain has 5,000+ users to date and counting!