Project: Searchlight Pharma’s “Taking Control of Birth Control” campaign (2018).

Goal: To promote sales of the Mona Lisa intrauterine device (IUD.)

My role: I wrote this campaign copy on a tight timeline and presented it to the client at Searchlight Pharma’s head office. I also proofread the final assets.

Results: The client approved the copy with no notes, and it won an Rx Club Show award for “Best integrated campaign.”